Meet the maker
If I had to sum myself up in three words, it would be ‘always curious.’ Creativity has been at the core of who I am for as long as I can remember, driving me to explore, learn, and push boundaries. I find inspiration everywhere — in the chaos of the streets, the details of everyday life, and the bold ideas that challenge convention. I live to create things that make an impact, turning bold ideas into badass visuals and enjoying every step of the way!
Behind the work
Get to know me better
Hard skills
Soft skills
Spoken language
Work Experience
The journey so far
Senior Graphic Designer,
Wolf&Wolf Technologies
December 2023 - present / Novi Sad, Serbia
- Worked cross-departmentally to craft a new brand identity and developed a cohesive marketing and design strategy tailored to our diverse range of products
- Revamped outdated brand assets, including logos and color/typography cohesion, and developed comprehensive brand identity guidelines for all brands, along with refreshed communication materials for clients
- Redesigned and updated all existing websites, handling design, development, coding, and UI/UX, while collaborating closely with external contractors on SEO optimization
Creative Director,
Hedonizam
January 2021 - present / Rakovac, Serbia
- Collaborated closely with the owners of a family-owned resort to create a lasting brand identity for their hotel and lodging business, working in tandem with architects and interior designers to ensure cohesion across all aspects of the project
- Developed the complete visual identity, including logos, color schemes, typography, packaging, social media presence, as well as photography guidelines for advertising
- Managed user experience and developed a client feedback system in close collaboration with the COO and CEO, while also overseeing the overall creative direction in partnership with the Art Director
Graphic Design Lead,
Creative Concepts Group
September 2021 - January 2023 / Novi Sad, Serbia
- Led a team of junior graphic designers to develop and maintain marketing and creative strategies for social media profiles across a wide range of clients, with a primary focus on the restaurant industry
- Managed client communication for all print media needs, including menus, advertisements, and event materials, while developing strategies for future advertising campaigns and events
- Designed and hand-painted murals for clients' new spaces, ensuring alignment with their brand guidelines, and collaborated with other artists on facade designs for the same locations
- Designed custom logos and typefaces for clients and collaborated with product designers to incorporate them into functional items for restaurants, such as mugs, tables, and chairs
Graphic Designer,
EXIT Festival
March 2019 - September 2021 / Novi Sad, Serbia
- Collaborated within a dynamic creative team to shape and maintain the brand image, working closely with marketing and sales on social media strategies, operations on merchandise, and the CEO on developing new projects
- Designed and supervised the printing processes for merchandise across all five festivals under the EXIT umbrella, refreshed existing designs, and created a new set of stickers for users on Viber
- Developed innovative projects under the CEO's guidance, utilizing VR/AR technology to create social media filters for promotional campaigns and exclusive limited-edition filters for festival performers
Freelance Graphic Designer,
Upwork/99designs/Fiverr
October 2013 - present / Novi Sad, Serbia
- Worked on diverse projects for a wide range of clients, primarily focusing on visual and brand identity, logo design, UI design, and merchandise
- Advised clients on current design trends, updated their brand image to align with modern aesthetics, and created new assets for effective brand communication
- Partnered with fellow designers on a variety of personal and commercial projects
